Lets get straight in with this one! Overall I have a very mixed review, I think that their products are affordable, however not all of them are necessarily worth it. I’ve left an LJL Rating and Superdrug’s price next to each review, but you can also buy straight from e.l.f. online.
BB Cream: I was really unimpressed with this. The coverage was strong for a BB cream however, the colour was so off. I chose the shade medium and it is basically orange so I mixed it with a much lighter foundation. The product is really sticky and thick which makes it uncomfortable for the face. Not a fan of this at all. 2/10 £7.50
Liquid Eyeliner: This is a gem of a product! Now this is 100% a new fave. It was super cheap and is so easy to apply. It lasts all day and has a really nice matte finish. 1000/10 £4.00
Under Eye Setting Powder: This works well as the powder is very fine, however it does the same job as a standard setting powder so I wouldn’t go out my way to buy it, especially as the pot is small. 8/10 £4.50
Concealer and Highlighter: The colour has quite a pink undertone which isn’t for me but that’s my bad for buying the wrong shade. The coverage is good and it blends well BUT the highlighter is confusing as it’s pretty much a white concealer. 5/10 £4.50
Lip Plumper and Primer: The plumper does not work at all and the primer just dried my lips out a lot. For a better option, check my post on plumpers! 1/10 £4.50
Powder Contour Palette: The highlighter is weak, I don’t use powder but it seems standard, and I found the contour colours a little too cool toned for me, and the colour is not very strong. If you like subtle contour, this may be the one for you. 6/10 £7.50
Clear Lip Gloss: It’s hard to go wrong with clear gloss, and I liked that it wasn’t sticky, but it did only last about an hour so perhaps it could be less watery. 6/10 £3
Overall, I love the pricing but the products just don’t stand out to me. Even though they are cheap I think that there are other low end brands out there such as Revolution and MUA that are much better in the makeup production itself, and the packaging.